Premier League giants Arsenal have learned the price of a key transfer target.

The Gunners are in the market for a center forward to reignite their title charge.

However, manager Mikel Arteta has been informed that Dusan Vlahovic would cost them £50 million.

The Juventus and Serbia forward is a key target for the Gunners, as he has the power and goal scoring prowess their team lacks up top.

Sky Sports state that even though Juventus are willing to sell Vlahovic, they want big money.

The forward could be acquired slightly cheaper by Arsenal, if they can include another player in the deal.